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NEW!
Fava Bean Protein

Sustainably sourced plant protein designed for performance and recovery. Our fava bean protein powder has a creamy, fluffy texture that’s a dream in shakes and smoothies.

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Kiwi-Made

Proudly crafted in Waikato, 100% New Zealand owned and operated.

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Clean & Simple

Filler-free. Everything you need and nothing you don’t.

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Premium Ingredients

Globally-sourced, Kiwi-quality for results that deliver.

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Everyday Value

High-quality supplements, priced for real Kiwi lifestyles.

Popular Questions

Protein is a macronutrient found in a number of common foods such as meat, poultry, fish & dairy. Proteins are the building blocks of life and used to create every structure in the human body. In respect to fitness goals, protein promotes muscle growth, assists with recovery, and keeps the body strong to consistently perform at its peak.

An individual’s main source of protein should come from whole foods such as meats, seafood, eggs, and beans. In addition to whole foods, protein comes in the supplement form of a powder, which can be derived from eggs, dairy (whey or casein), or plants (soybeans, peas, rice, potatoes, or hemp).

Protein powder is typically high in protein and low in carbohydrates and fats, making it a very calorie efficient protein source. This efficiency means protein powder is a valuable dietary addition for almost any fitness goal; weight loss, muscle gain, endurance exercise, or general health and wellbeing.

Protein can be consumed at any time of the day, but there are some important considerations depending on your goals.

Total daily protein intake has the greatest effect on muscle growth, strength, and fat loss — much more than timing. Make sure you’re consuming enough protein across the whole day before worrying about when to take it. Unsure how much protein you need per day? We’re here to help.

If you’ve got your daily intake nailed and want to optimise your protein use, there are three key times where it can have a greater impact:

  • Post-workout: Resistance exercise increases muscle sensitivity to protein for several hours. Consuming ~20–40 g of high-quality protein soon after training can better support recovery and growth.
  • Before bed: Protein before sleep helps sustain muscle protein synthesis overnight, supporting muscle repair and adaptation. Consider treating yourself with a high-protein dessert.
  • First thing in the morning: After 7–9 hours of sleep, muscle protein synthesis is suppressed. A protein-rich breakfast restores amino acid availability and shifts the balance back toward muscle building. For fat loss, high-protein breakfasts increase satiety, reduce ghrelin (the hunger hormone), and can reduce cravings later in the day.

What protein won’t do: Protein doesn’t directly fuel exercise — energy comes mainly from carbohydrates and fat. Protein’s primary role is in recovery and adaptation. Pre-exercise protein is not essential for energy, though it may help limit muscle breakdown if you train fasted.

Shake it in some water or milk;
Blend it in a smoothie;
Bake it in some raw bliss balls or a delicious slice - or add it to your morning pancakes!

Creatine is a natural compound made from amino acids and stored mainly in your muscles as phosphocreatine. It helps rapidly regenerate ATP, the key energy source for short, intense bursts of activity—like heavy lifting, or sprinting.

While you get creatine from whole foods, such as red meat and fish, the quantity of food you would need to consume to boost muscle creatine stores is impractical. Supplementing with creatine monohydrate is a well researched, safe, and effective method to increase the body's creatine stores. An increase in creatine stores can improve strength, power, and training volume, leading to greater gains over time.

Research also suggests emerging benefits for brain health, cognitive performance, and recovery, though these are less established.

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All our products are blended and packaged here in New Zealand in an MPI registered and audited food production facility using premium quality ingredients. Our focus has always been providing high quality products in a best value for money format and as such we don’t conduct expense independent ingredient testing rather we focus on ensuring our ingredient suppliers are best in class. All ingredients sold in or imported to New Zealand must meet the requirements of the Australia/New Zealand Food Standards which have very strict limits on contaminants, novel ingredients, and production processes