Protein Plus bars are a high-protein snack designed to support muscle recovery, sustained energy, and overall wellness. Protein Plus bars differ from many other protein bars on the market because they are made using clean ingredients, have >4g dietary fibre per bar, contain 25 essential vitamins and minerals, and are gluten-free.

Protein Plus Bars are suitable for fitness enthusiasts, busy professionals, and anyone looking to fuel their body with quality protein and essential nutrients.

Protein Plus bars deliver a well-rounded blend of nutrition and performance. Each bar packs 21g of high-quality New Zealand dairy protein to support muscle repair and recovery, making it ideal after training or as a convenient protein boost. The addition of SmartCarbs and over 4g of fibre provides steady energy while helping you feel fuller for longer.

To support overall wellness, every bar includes 25 essential vitamins and minerals, assisting with key micronutrient needs in a simple snack.

With slow-release energy, you’ll stay fuelled throughout the day—whether at the gym, work, or on the go. Best of all, Protein Plus bars are crafted right here in New Zealand, free from artificial flavours, colours, and sweeteners, so you get a pure, great-tasting option you can feel good about.

We recommend no more than 2 Protein Plus bars per day, consumed as a part of a healthy, balanced diet. It is worth noting that each bar contains over 4g of fibre—great for satiety and gut health, but if you overdo it, you might experience some digestive discomfort. For balance, think of Protein Plus bars as a convenient supplement to a varied diet rather than your main food source.

A Protein Plus bar is flexible, but the best times to enjoy one are either after exercise or between meals. Post-workout, the 21g of high-quality NZ dairy protein helps kickstart muscle repair and recovery, while the SmartCarbs restore glycogen levels so you can smash your next session.

Between meals, the combo of SmartCarbs and fibre provides steady energy and helps keep you satisfied, making it easier to avoid less nutritious snacks. They also work well as a quick breakfast on busy mornings or a pre-workout top-up about an hour before training.

Yes! Protein Plus bars are gluten-free

Protein Plus delivers 272 calories, with a strong 21g of protein and >4g of fibre. It’s higher in carbohydrates (~26g) and provides a broad range of vitamins and minerals—making it ideal for muscle recovery, post-workout refuelling, or when you need a filling snack that keeps you satisfied.

Body Bar is lighter at 168 calories, with 12.5g of protein and 1.4g of fibre. It’s lower in sugar per serve (11.7g), still packed with vitamins and minerals, and includes Super CitriMax®, a plant extract researched for appetite control. This makes it a smart choice for those focused on weight management and lean muscle support.

In summary:
Protein Plus: 272 Cal, higher protein & fibre, more carbs/sugar — best for recovery, fullness & active energy needs.

Body Bar: 168 Cal, leaner, lower sugar, with appetite-support ingredient — best for weight management & lighter snacking.

Protein Plus bars contain protein, carbohydrates, and essential vitamins and minerals, meaning they can be used as a convenient meal replacement. However, Protein Plus bars should not be used as a sole source of nutrition, but rather used in conjunction with a healthy, balanced diet.